'Mormon' Morphology

I normally don't link to "Anti" oriented sites, but this article is purely about naming vocabulary and quite frankly, they seem to have been spot on in making this point intelligently, and in citing their sources:

Mormon Coffee: 'Mormon' Morphology

To quickly reiterate, they study the following terms:

Mormon vs. Fundamentalist Mormon
The Church tries to deny FLDS and others the privilege of being called Mormons, or even Fundamentalist Mormons in the media.

Mormon vs. Latter-day Saint
The Church tries to prevent itself from being called the Mormon Church by the media, leaving the term as a nickname entirely useless.

Christian vs. Not Christian
In total irony, the "traditional" Christians are trying to define the word Christian, and we strongly reject their definition and insist that we be called Christians.