Trademark on "Mormon" ???

Although the Church thinks it has a trademark on the word Mormon, according to the "Rights and Use Information" posted on their own website and several other of their sites, it in fact does not, as a search of the US Patent and Trademark Office reveals that it was abandoned on May 2, 2006, after only being attempted from Sept 5, 2002.

Seems like an unfeasable thing to have a trademark on, since it is such a common term describing the whole religious movement, several branches, and is the name of an ancient Prophet.